South Florida remains one of the most compelling markets for short-term vacation rental investment. Here’s why savvy investors are focusing on Miami short-term rentals, Fort Lauderdale vacation rentals, and Palm Beach short-term rentals:
Tourism powerhouse: Florida broke records with 143 million visitors in 2024, the highest annual visitation ever recorded in the state. flgov.com
Miami leads the pack: Miami-Dade County alone drew over 28 million visitors in 2024, making it one of the top domestic and international destinations. Greater Miami & Miami Beach+1
Fort Lauderdale’s growth: Broward County (which includes Fort Lauderdale) hosted 22.4 million visitors in 2024, reflecting its growing tourism profile. ftldda
Palm Beach allure: The Palm Beaches saw 9.9 million visitors in 2024, a 4.6% increase over 2023, making it a rising vacation hotspot. Discover The Palm Beaches
These numbers show a strong and increasing demand for vacation stays, translating directly into opportunities for short-term rental (STR) investments.
When evaluating investment potential, investors look at key metrics like occupancy rates, average daily rates (ADR), and gross yields.
Typical occupancy for STRs in Miami hovers near 69%. Airbtics | Airbnb Analytics
Average daily rate (ADR) in Miami is commonly cited around $175 (though some premium listings or neighborhoods may command more). Airbtics | Airbnb Analytics
A median revenue for STRs in Miami is around $41,000+ per year. Airbtics | Airbnb Analytics
Gross rental yield in Miami (for long-term rentals) is estimated around 7%, which is above the U.S. average. New Listing Miami
These numbers suggest that a well-managed short-term property can generate significantly more cash flow compared to traditional long-term leases, especially in high-demand areas. The key is occupancy, dynamic pricing, and operational excellence.
Also worth noting: in certain months, short-term rentals in Miami outperformed hotels — occupancy rates for STRs in December climbed above 83%, while hotel occupancy lagged behind. costar.com
However, one must factor in costs — property management, cleaning, maintenance, utilities, licensing, taxes, vacancy periods, and local regulation compliance (e.g. Miami-Dade’s short-term rental ordinance, Section 33-28).
Investing across these three markets offers diversification and coverage of different demand profiles:
Miami: International tourists, business travel, luxury properties, high ADR potential.
Fort Lauderdale / Broward: More accessible for domestic travelers, cruise traffic, often slightly lower entry costs but healthy demand.
Palm Beach / The Palm Beaches: An upscale, quieter alternative — appealing to travelers who prefer a more relaxed, luxury vacation vibe.
By having properties across these areas, you can balance occupancy and demand fluctuations, tap into different tourist segments, and reduce overall risk.
Regulation & compliance: Each city or county has its own rules for short-term rentals — licenses, approvals, and zoning restrictions matter.
Seasonality & vacancy: Even with strong demand, there are low periods. Smart pricing strategies and promotions are necessary to maintain occupancy.
Operating costs & management: Cleaning, maintenance, repairs, guest turnover, and managing bookings can be expensive and time-consuming.
Market saturation: In popular areas, competition is fierce. Differentiation via quality, amenities, and service becomes critical.
Economic & interest rate risk: Changes in interest rates or economic downturns can impact buyer demand and traveler behavior.
Choose prime locations close to beaches, attractions, transit hubs, or entertainment districts.
Offer excellent amenities (WiFi, AC, modern kitchens, laundry, parking, etc.).
Use dynamic pricing tools to adjust nightly rates based on demand.
Maintain high standards of cleanliness and guest experience to secure positive reviews and repeat bookings.
Manage legally and responsibly, following all local STR regulations and licensing.
You focus on investing in the property. At Hospitality Kings, we take care of everything else — property management, bookings, guest services, maintenance, compliance — ensuring you earn passive income while you sleep.
With us, your investment works as a truly turnkey short-term rental. You reap the rewards, and we handle the day-to-day.
If you want to explore STR investment opportunities in Miami, Fort Lauderdale, or Palm Beach, or get a tailored revenue projection for a property you own (or are considering), just reach out. Let’s make your property a high-performing income asset.